Influencers. They are totally “hot” these days. If you ask young horse girls what they want to be later on, you will now increasingly get the answer “an influencer.” Where before Anky was a great role model and riding at Olympic level was the end goal for many, we see that this has completely shifted. Today’s idols are often riders who excel not necessarily with their sporting achievements, but rather by sharing their – sometimes very ordinary – lives. And very successfully, too. Are you already using influencers in your marketing strategy?

How to create a custom 404 page on your website?

Oops! A 404 page on your website… Statistics show that 73.72% of all visitors leave a website after seeing a 404 page. And you don’t want that! Therefore, it is a top idea not to make your 404 page a dead end. Make your 404 page a fun, funny page that makes it easy for visitors to click back to your homepage or menu. How to do that? In this blog, some tips for a custom 404 page on your website.

Here’s how to ensure a good relationship with your customer

Your customers are obviously hugely important to your business. Actually, they are what makes your company a company at all. Because if you had no customers, then you had no income and basically had no business. So cherish your customers! Actually, it is then quite crazy that with online marketing we very often focus on attracting new customers (acquisition) and much less energy is put into retaining the customers you now have and building good relationships with them (retention).

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