When we open Instagram, the first thing we often see is an Instagram Reel. We can scroll through our reels page for hours before we realize how long we’ve been there. Reels offer a quick and easy way to expand our reach as short video content becomes increasingly engaging and important. With the growing popularity of reels, it is more important than ever to use the right tools to create engaging and high-quality content. This content should look professional and convey your message in the right way, but we also don’t want to spend too much time creating a reel, so it should remain simple.
Fortunately, there are many tools available to make video editing accessible to everyone and help you create great Instagram Reels, from built-in features in the Instagram app to third-party apps and professional video editing software. In this article, we will discuss the 6 popular tools to create reels with on Instagram and help you find the one that best suits your needs and preferences.
1. Instagram reels
One of the tools we often use to create Instagram Reels is the feature already available within the Instagram app. So there is no need to download another app to make a good Reel. This feature lets you upload your favorite video clips, change the order, adjust the length of your clips and even add fun transitions between your videos. You can also easily add text and captions, and one of the biggest advantages is that you can immediately see if the music you want to use is available.
If you want to create a Reel that goes well with the music in terms of beats and transitions, Instagram has a feature that automatically matches your clips to the music. If this doesn’t work, you can look at the account you got inspiration from. Often, for the right Reel, they have a template where all you have to do is insert your videos, and then you have a ready-made Reel.
InShot is a handy app for your phone (or laptop, but that can be a bit more complicated) that allows you to easily edit vertical videos. It is an all-in-one video editing tool with various options to customize your videos. It’s important to note that the free version of InShot has limited features and also puts a watermark on your videos if you don’t have the premium version.
InShot lets you trim, crop, rotate, split and merge videos, and there are various filters, transitions, backgrounds and music options to make your videos more attractive. The app is available for both Android and IOS devices, and is also useful on your tablet.
InShot does not limit the quality of your videos and you have the ability to save videos in different formats and resolutions, including HD, which can be useful if you want to create videos for different platforms such as Instagram, YouTube and Tap Tok.
It is important to note that if you want to do some more extensive video editing, InShot may not be the right choice. In fact, some users report that InShot sometimes crashes or crashes, which can be frustrating if you are working on a large project and don’t want your work to get lost.
CapCut is especially useful for TikTok, because the app allows you to use CapCut’s template to create a video in the same style as a previously created TikTok. But the app is also super handy for Instagram.
CapCut is an all-in-one editing program, similar to InShot, that allows you to easily create projects. It offers video editing, audio editing, text editing, effects, transitions, filters and more, all in one app. Moreover, the app is very user-friendly thanks to its intuitive interface, making it easy for both beginners and advanced users to work with it.
CapCut is free and includes no watermark or limited features in the free version. The app also offers high-quality videos with support for 1080p and 4K, giving a professional look.
If you need inspiration for fun reels or TikToks, you can take a look at CapCut’s Instagram and TikTok accounts.
However, it is important to note that CapCut supports only a few export formats, which can sometimes be tricky when exporting videos in the right format, so may not be the right choice for YouTube videos.
Like CapCut and InShot, VN is a video editing app you can easily download on your phone or tablet, at no extra cost. VN allows you to use features such as cropping, adding text, applying filters and adding transitions between clips. At the end of each edited video, VN automatically places a short black clip with the VN logo, but this can easily be removed, so there will be no watermark on your videos and they will have a professional look on your socials. On Instagram accounts that post tutorials for fun music reels, you’ll often find tutorials for VN as well, explaining which clips should be how long and what transitions and filters to apply to your own video to make the same fun reel. So that’s super convenient.
Canva is not only a handy tool for Instagram posts and stories, but its features have been expanded so that you can now create fun videos and reels as well. If you already use Canva, you know how easy it is to customize designs to match your corporate identity. Canva’s video tool is just as useful.
You can give your videos a professional look by adding text overlays, stickers, backgrounds and other visual elements that you can customize to match your own branding or personal style. You can also use basic functionalities of a video editor, such as shortening or speeding up a video. You can also easily add music, effects and filters. You can try out Canva’s new features right away while you’re tinkering for your new reel.
For more advanced features, however, you need to invest in video editing software. Canva focuses on easy video editing for everyone. To take advantage of the video feature and stock photos and videos, you need to purchase a Canva Pro subscription. This is also useful for your Instagram designs and other marketing images.
If you need inspiration, you can look right into Canva. There are templates and designs available for almost every occasion that you can adapt to your own style. But keep in mind that if you use a lot of stock photos, videos and templates from Canva, chances are you will have the same photos in your videos and designs than other companies and appear less original.
6. Adobe Premiere Rush
If you have a need for high quality videos, an investment in the Adobe programs may make sense. For reels and short videos, then, Adobe Premiere Rush is the right tool. It is just slightly less comprehensive than Adobe Premiere Pro but more professional and comprehensive than a video editing app or Canva.
Advantages of Adobe Premiere Rush include advanced features such as color correction, audio enhancement, and advanced editing options. If you already use other Adobe software, such as Photoshop or After Effects, Premiere Rush can integrate seamlessly with these programs. In addition, it supports powerful export options, including the ability to export in various formats and resolutions, such as 4K.
Before buying these programs, though, it is wise to think about whether you can also invest time to learn it. Adobe Premiere Rush/Pro can be complicated for beginners and may have a steep learning curve if you are not familiar with video editing. In addition, a requirement is that you need a powerful computer to work properly. If your computer does not meet the system requirements, the software may not run smoothly.
Our conclusion is that there are plenty of excellent tools available that allow you to create engaging and high-quality content for Instagram Reels, even if you have little or no experience with video editing. In this text, we discussed the five most popular tools: Instagram Reels, InShot, CapCut, Canva and Adobe Premiere Pro. Do you have another tool that really provides the solution for you? Each tool has its own advantages and disadvantages, so it is important to choose the one that best suits your needs and preferences. To find the right tool, you need to try each tool and work with it. With the right tool and inspiration, anyone can create amazing Instagram Reels. Will you let us know which tool works best for you?